mk

Sunday, May 07, 2006

Everywhere signs...

Nike unveiled THIS billboard recently in Times Square, with the tagline "The World No Longer Wants to Play With Us', featuring Landon Donovan, DaMarcus Beasley, and someone I can't identify on the left. It's similar to the ESPN cover of the US team in 2002, which featured Landon, DaMarcus and then cover-boy Clint Mathis (How the mighty have fallen). Well, 'the world' sees a match against the US as less of a 'sure win', but they hardly "No Longer Want to Play Us". But, Nike are the masters of this kind of sports advertising. There's also a great Gatorade ad on TV right now to the tune of "Take Me Out to the Ball Game", showing the surroundings that our players find themselves in when they play in Central America.