Friday, May 05, 2006

On the Spot

One of the great things about the World Cup are the commercial tie-ins. Some hit, some miss and some REALLY hit. Nike, in particular, does some absolutely great ads, using their stable of current greats. 1998 saw the Brazilian team running playfully through an airport before leaving for France. 2002 had Cantona hosting a secret 3-on-3 tournament backed with Elvis's "A Little Less Conversation". So far, I'm a little unimpressed with this year's ads featuring former France and ManU badboy Eric Cantona, imploring his peers to play soccer from the heart (jago bonita). But, I have a feeling more ads are coming. I really can't wait. Here is a good link where they can be downlaoded. Incidentally, two of my favorites aired in non-World Cup years: Devils vs. soccer players and the Portugal-Brazil friendly that erupts into a keep-away in the stadium hallways.